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Latest EARL release adds 1,700 models

EARL 6.11, released in October 2008, has data on an additional 12,250 lubricated compartments
from 1,700 new models.

The total database now covers 449,746 compartments.

 

 

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THE EARL DATABASE EXPLAINED

The EARL System, the world’s leading lubricants database

What is EARL?

The EARL System from OATS is the world-leading proprietary database covering lubricant specifications and recommendations from vehicle and equipment manufacturers worldwide. The database is supplied as a website or on CD, and is widely used throughout the oil industry by marketing, sales, technical and helpdesk staff.



The EARL System is an integrated suite of marketing, sales and technical products designed to deliver powerful solutions; increasing sales, improving customer support and enhancing the efficiency of dealer and sales force operations, worldwide. The system helps companies differentiate their business from competitors by providing precisely the information their customers need, in the right format, delivered by the right people, in shorter timescales.
EARL is also oriented around the needs of key lubricants industry job functions.


Current EARL subscribers include:

AGIP, Amalie, BPCastrol, CEPSA, Chevron, CITGO, ConocoPhllips, Engen, ExxonMobil, Fuchs, Galp, Gulf, Kuwait, MOL, Motaquip, Motul, OK Q8, Petrobras, Petro-Canada, Preem, Shell, Statoil, Total, Verkol, YX Energy and many national oil companies.

 

More about The EARL System

What EARL does
EARL functionality
How EARL is compiled
Product options
Key Facts
EARL for websites



 

 The EARL System in brief:

There are four different EARL Desktop products. EARL Online uses exactly the same data and matches most of the functionality of the CD version and is available in Internet and Extranet formats. The OATS lube recommendation publications use the same data source as EARL. They are available as books, wallcharts or dealer sheets. Range Manager is a set-up utility.

  1. EARL QuikTech: For Technical Support
  2. EARL Survey Master: For Sales Support, Distributors and Technical
  3. EARL ProTech: For Marketing, Sales Support and Technical
  4. EARL Publisher: For Product Promotion and Sales Support
  5. EARL Online: For Internet, or Extranet applications
  6. Lube Recommendation Books and Charts for whenever a printed solution is best
  7. Range Manager: For populating the database with your products



Click here for the full screen image


 



A typical EARL screen showing exactly which branded product should be used for each application. Detailed notes cover any special circumstances.

Click here for the full screen image


Key facts:

  • The EARL database matches the generic lubricant specifications, as issued by the OEMs, with fully branded lubricant product grades
  • EARL contains 449,746 records on 69,274 pieces of equipment
  • There are 4 levels of Desktop functionality available plus B2C Internet and B2B Extranet Online options
  • EARL operates in 18 languages simultaneously


Downloads:
Click here to download an Adobe Acrobat copy of the The EARL System brochure .


 

 
© OATS Limited 2007