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Q1 2009 EARL release to add a further 1,700 models

EARL 6.12, for release in January 2009, will have data on an additional 12,668 lubricated compartments from 1,679 new models.

The total database now covers 462,414 compartments. Details here .

 

 

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EARL FUNCTIONALITY

 Help Desk support

Often used by help desk staff, the EARL database from OATS provides rapid access to all the lubrication requirements for any particular vehicle or piece of equipment. The output is populated with the customer’s own branded product ranges.

Operators can speed up data enquiries by searching within specific data modules and you can set up favourite OEMs.

More about EARL QuikTech

 

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Do fleet surveys

Fleet Surveys are recognised as a key lubes sales tool, particularly by heavy duty diesel sales teams. The EARL System gives them a comprehensive identification, analysis and rationalisation package to win new business and lock in existing customers.

OEM recommendations can be classified into three quality categories such as "Good-Better-Best". This makes it easier and faster to create proposals and surveys, which can be specifically tailored to the needs of your customers - whether price or quality focussed.

More about EARL SurveyMaster


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Market research

Subscribers to EARL ProTech can run enquiries across the whole database to extract the key data essential for sales, marketing or product planning.

You can use EARL to plan retail distribution, forecast product specification changes, volume demand and even track base stock trends.

More about EARL ProTech
     


 

 

Printed publications

EARL Publisher, the most powerful component of the package, turns EARL into a proactive marketing and sales resource that can compile and publish fully branded oil data sheets, grades guides and even wallcharts.

With EARL Publisher you can print any quantity of recommendation books, or high quality dealer sheets/lube charts, branded with your own products – directly from your desktop. The documents are professional, flexible and multi-brandable. This is a very affordable solution, with no minimum print runs.

 


EARL Publisher incorporates EARL ProTech and you can use all the data, with full editorial control, to add or remove OEMs or individual models, or adapt product recommendations.

More about EARL Publisher.  


Typical uses for EARL Publisher

  • A single copy of a single OEM dealer sheet for a sales presentation
  • 25 mixed car and truck guides for a major dealership group
  • 200 motorcycle guides for an exhibition

Wherever a printed listing could help a salesman, or support a marketing campaign, then EARL Publisher is the perfect solution.



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