Case study 1

Marketing objective:
Generate engine oil publicity, across 7 countries

Rationale:
Media are not interested in engine oil, but are interested in surveys

Solution:
Conduct forecourt research on oil levels, and produce and distribute regional and national press releases

Results:
Excellent media coverage and valuable marketing data

Case study 2

Marketing objective:
Translate automotive lubricants into a fully coordinated leisure marine range

Rationale:
Exploit opportunity in the leisure marine market

Solution:
Create a new brand, complete with packaging, brochures, advertising, point-of-sale and grades guides.

Results:
Maximum consumer awareness

Case study 3

Marketing objective:
Provide a wide range of dealers with standardised product information, across 16 countries and in 11 languages

Rationale:
Encourage dealers' use by providing tailored local information together with standard product details

Solution:
Design a double pocketed multi-purpose folder with standard and dealer-tailored inserts.

Results:
Positive 'buy-in' from dealers and raised standard of marketing material