EARL Online Overview EARL Online from OATS has been delivering lubricants recommendations online, for over 8 years, for many of the world's leading oil companies. EARL Online offers a choice of Business to Consumer (B2C) Internet and Business to Business (B2B) Extranet formats and is closely aligned to the functionality of the proven EARL Desktop product . All 6 of the world's largest oil companies use EARL Online.
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Let OATS do the work for you
OATS has invested many hundreds of man-hours in developing the EARL Online product specifically so that you will not have to make a similar investment. We are already running EARL Online sites for over 100 countries across six continents. EARL Online sites are helping all six of the world's largest lubes businesses, plus many regional and national enterprises, to successfully market their products. You can benefit from the near-immediate availability of a website that conforms to all your corporate rules and is populated with all your branded products. And we will have handled all the tedious details about databases, servers and hosting on your behalf. You can relax and benefit. |
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The EARL Online B2C internet edition. The ideal tool for marketing lubricants direct to the motorist. This edition of EARL Online has been optimised to give lubricants marketers exactly the right mix of features to give their end-user motorist customers the information they need to make an informed purchase. EARL Online B2C is ideal for reaching a large-scale retail audience and for delivering promotional content.
The key aspects of these B2C sites are:
• Set up a B2C site where you cannot provide 24/7 telephone technical support or need to reduce technical helpline traffic
• You can choose from any of the 18 EARL languages
• You can choose to have multiple languages
• You can feature more than one product range
• You can permit printing of search results
• The site, and printouts, carry your brand image
• You can offer a single product recommendation per search, or a choice of two or three alternative grades
• Quarterly updates are automatic and 'friction-free'
Typical internet search result screen
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EARL Online B2C Internet options 1. Multiple product ranges on single website
2. Multiple language options - from the same database
3. Option to allow search results to be emailed
4. Sites can cover up to 4 data sectors (Retail, Commercial etc.)
Demo websites
Please use the Contact screen to request access to a demonstration EARL Online Internet site.
Brochure download Download a copy of the EARL Online brochure here.
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B2B and B2C websites 
