Africa's automotive lubes market will grow significantly in the next five years.
A recent research report by MarketsandMarkets indicates that the growth of the automotive sector and increased purchasing power of consumers affects the market which is projected to be worth around 763,000 Kilolitres by 2020.
With the market segmented by sales channels, independent workshops are preferred for lubricants refills in passenger vehicles and hold the major market share in the Africa automotive lubricants market. OEM dealerships are in less demand because their service is slower and more costly than the independents.
Brand promotion is lead by hoardings and banners as the most convenient and effective medium, followed by TV commercials.
The selection of lubricants brands for workshops, garages and retail is primarily focused on margin, followed by price, brand awareness and product quality. OEM franchise sales are influenced by product range, quality, availability and delivery time when the OEM recommends products from different companies.