A Baidu report reveals the search habits of Chinese vehicle enthusiasts
Baidu, China’s undisputed internet search giant, analysed reams of data from more than 600m internet users over the past year and presented the results complete with a live feed at the Beijing Auto Show in April. The findings showed much about changing habits and trends amongst Chinese car buyers.
The number of searches for “imported cars” increased marginally year-on-year to 26.1%, although Mandarin searches for domestic brands still dominated the search segment.
Of those searching for “imported cars” the majority were young people under 30 years old. Conscientious young people also searched for “most popular new models” and “new energy cars”.
Interestingly, some 42.6% of web users searching for cars came from fourth-tier or smaller cities, almost three times more than from first tier cities like Beijing and Shanghai.