Chevron is working on its marketing partnerships in Asia and North America, with two new announcements.
Chevron Malaysia is putting more of its Caltex-branded service stations in the hands of retail operators with a plan to have 90% of its consumer outlets privately owned by 2015. Currently the figure is around 60% of its 422 stations.
The company believes that "having retailers run the business...promotes greater ownership and participation, with more flexibility for retailers", according to regional Chairman Jeremy Oh. There is further encouragement for retailers with the news that Chevron Malaysia will add a further 100 Caltex service stations to its exisiting network over the next four years. The expansion continues the heritage of the Caltex brand which has been in Malaysia for 75 years.
Meanwhile, Crevier Lubricants, Chevron Lubes Canada's First Source marketer, is set to open a new storage facility in Quebec Province. Crevier, which has been part of the Chevron network for the past three years and is one of the oil producer's top-performing marketing outfits, will open the 20,000sq.ft site in Longeuil. Crevier supplies Chevron lubes to the transport, construction, mining and automarkets amongst others.