Italian supercar maker, Ferrari, has apologised after burning rubber on Nanjing’s 600yr old city wall.
Leaked footage of a promotional stunt, where a special edition Ferrari 458 Italia was caught performing 'doughnuts' on China’s most historic landmark, has sparked outrage across the nation. The iconic Italian brand has apologised for the incident, which it claimed was the a result of unauthorised action taken by staff from Kuaiyi Automobile, Ferrari’s dealership in Nanjing.
The stunt left thick, black tyre marks all over the 600-year-old city wall, which dates back to the Ming dynasty. Try as they might, cleaners could not remove the skid marks from the state-protected cultural relic, according to Xinhua news network.
As well as being an obvious affront to the nation’s historical heritage, some felt the incident was also a symbol of the widening rich-poor divide in China and a shift in moral values. The Yangtze Evening Post, the local government newspaper, reported that the city official who permitted the use of the wall is no longer in post.