Search Engines are detecting manipulated searches.
According to Blackwood Production's predictions for 2014, getting to the top spot on Search Engine Optimization Pages (SERP involves quality content and not simply duplication.
Although content has been viewed as critical for enhancing organic search of websites for several years, it is now eclipsing Search Engine Optimization (SEO) as search engines and their algorithms, particularly Google, become increasingly sophisticated. The evolution now includes 'long-tail' and voice-driven searches.
However, according to Blackwood, while keywords may have been surpassed by broader content, it still believes they are relevant.
Other important features of SEO are inbound and outbound links, while user experience and user interface are predicted to become more significant.