Published 09th February, 2015
Hyundai continues global aftermarket relationship with Shell.
Hyundai Shell WRC Team in action Image: Hyundai |
A new five-year agreement, covering more than 70 countries, includes co-branded motor oils in markets such as China, India and Indonesia as well as Brazil. Future markets for after-market preferred supplier status include Europe.
The two companies, while continuing to supply and jointly develop motor oils for Hyundai customers, are also likely to have new technical collaborations and joint marketing initiatives.
The association between Shell Lubricants and Hyundai India dates back to 2008. Last year saw a move into motorsport with a technical partnership between the two companies for the FIA World Rally Championships.