Home > Lubes resource centre >  And Finally ...


Is it a bird? Is it a plane?

Bookmark and Share

New York City has finally witnessed 'real' superheroes flying across the skyline.

The stunt was set up to market 20th Century Fox's latest release, Chronicle, which involves three high school students who make a discovery that leads to them developing super-powers.

Although flying around a city, Superman style, is almost taken for granted by any self-respecting superhero, it was more of a surprise for mere mortals of New York to see the 'people'  - created by viral marketing company Thinkmondo - swooping around some of New York's famous landmarks including the Statue of Liberty.

As well as plenty of local media coverage, a film of the superhero flights was posted on social media site YouTube, clocking up more than seven million views of the flying 'people' and incredulous passers by.

Published 8th February, 2012
Bookmark and Share

FREE lubes bulletin

Subscribe to the OATS Bulletin: a streamlined look at the month's lubricants and additives news.
First name
Last name
Email
Company
Country
 
We will never pass your details to anyone else. Privacy policy...

New EARL APPS for iPhone

Put the answer to the question "Which oil?" at your customers' finger tips.
Discover more about new EARL APPS...

Our clients

We are already streamlining the customer and technical support for some of the lubes industry's leading names. More...