Liqui Moly set for growth
German additive and motor oil producer Liqui Moly is set for further growh after a successful 2010.
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Image: Liqui Moly |
The company appears to have leapt forward, with group sales increasing by more than 24% to almost €290m ($388m). More importantly, Liqui Moly's human resources increased from a staff of 38 to 500.
Already exporting to more than 90 countries, the lubricants firm is setting its sights on a number of new markets across the globe, with a particular aim at Brazil as well as China, Japan, Spain and Scandinavia plus a number of other countries in Africa and Asia.
While exports currently generate around 40% of total sales, up 31% on 2009, CEO and Liqui Moly owner, Ernst Prost, says the company is setting aside a further €30m for market development.
Published 24th January, 2011
