Valvoline goes for new look
Valvoline is to standardise its motor oil packaging, starting with the Europe, Middle East and African (EMEA) regions.
The new -look packaging includes premium passenger car, heavy-duty and gear lubricants, focusing on its single, four and five-litre packs.
As well as changing the labels to include a products benefits section, the overall pack design has also changed to a more ergonomic, easy-pour design according to the Valvoline marketing team.
The re-packaging is set to become a global standard for Valvoline products, but the company is starting with select EMEA inventories, with the roll-out completed by the end of 2010. According to the company, the re-packaging is aimed at increasing brand visibility to the consumer market.
Published 27th September, 2010
