EARLMAX ProTech: Streamline your
lubes tactical product planning
For product line and sales managers, the need to identify market demand is essential. Key to identifying that demand is the ability to see which vehicles and equipment could use your products.
OATS' EARLMAX ProTech module forms a valuable part of your ongoing tactical planning processes by enabling interrogation of the EARL database in a wide number of different ways. This provides vital new insights that inform sales, marketing and support decisions by instantly providing data to everyone from field sales engineers and technical support staff, to brand and product line managers.
When one distributor found they were overstocked with a particular product line, they used OATS' EARLMAX ProTech to identify the equipment models using that product, enabling them to aim a tactical marketing campaign specifically at customers operating or servicing those models.
The EARLMAX ProTech module features an array of advanced sort and search options, together with valuable functions such as:
- Linking to parc data (optional)
- Sharing search results with colleagues via email
- Performing product searches
- Performing competitor cross reference searches (search through competitors' products using your own data)
- Undertaking advanced multi-level surveys (for sophisticated users)
Discover why so many of the lubes industry's leading names choose OATS to help streamline their business.
Alternatively, contact a lubricants database expert...
