EARLMAX Range Manager: Streamline the management of your lubes product range
Lubricant product ranges are frequently updated or rationalised on a regional basis, different countries have different uses for the core product range. Often there is a need to make local adaptations to suit the local market.
To maximise your return on investment (ROI) in EARLMAX B2C and B2B solutions in each market, you need to recommend:
- The right products from your portfolio
- Tiered product options
- Alternative products for different channels
All OATS' EARLMAX solutions include the facility to incorporate your company's lubricant products in order to provide branded rather than purely technical recommendations.
EARLMAX Range Manager gives you and your Technical and/or Marketing Managers the flexibility to:
- Match lubricants recommendations to different products in different markets or circumstances
- Streamline the processes of matching your products to lubricant codes
- Add new products, remove redundant ones or implement wide-scale rationalisations with ease
- Amend recommendations for a single model or a particular OEM to suit your marketing requirements and product portfolio.