GM's critical China operations will now be spearheaded by the company's former international operations leader.
Tim Lee Image: GM Authority |
With future growth plans tied inextricably to its success in the Chinese market, General Motors has decided to appoint Tim Lee as the new head of its China unit. Stefan Jacoby, Volvo’s former CEO, will take over as the head of GM’s international unit.
The US automaker is hoping the move will allow the company to focus more on China, the world’s largest auto market, as well as other fast-growing markets in the region.
Jacoby left Volvo in 2012, after the company failed to meet sales targets which included ambitious sales forecasts for the Chinese market.
Despite his experience at Volvo, which is owned by Chinese automaker Geely, Jacoby will not be responsible for any of the company’s Chinese operations - leaving this role for the newly-appointed Lee.
GM will launch more than 60 models globally in 2013 and 2014, many of which have been built exclusively to cater to Chinese automotive tastes.