As OATS launches its new earlFUSiON platform, COO Richard Carney offers insight into current changes in the lubes industry.
With rapid and continued changes to lubricants development, partly driven by the legacy of the 1997 Kyoto Protocol and the need for greater emission control, lubricants specifications are becoming increasingly complex, with shorter product upgrade cycles.
The innovation of high performance lubricants have created products capable of doing more less: increasing efficiency whilst reducing emissions. The job of the lubes marketer has also evolved, requiring them to communicate environmental and technical messages through greater numbers of 'traditional' and digital channels to increasingly competitive markets.
In his White Paper, OATS COO Richard Carney examines the challenges faced by the lubricants industry now and in the future. He also explains the driving forces behind the development of OATS' innovative new earlFUSiON platform, designed to power future generations of lubricants information.
