OATS powers African online tool for lube choice
Engen Ghana has launched an online tool to help customers choose the best oil for their vehicles with help from OATS
Published 10-Oct-2013
Tag: Mobile technology
Mobile analytics still too complex marketers says Forrester
Mobile is perceived as having limited business impact because it remains difficult to understand the benefits, according to a new report.
Published 30-Sep-2013
China hits 460m mobile milestone
China mobile internet users hit record levels
Published 25-Sep-2013
Sound marketing idea from Apple
US tech giant has submitted a patent for audio hyperlinks.
Published 09-Sep-2013
Ramadan revelation for marketers
Increase in advertising budgets in the UAE during Ramadan could offer wider festive clues for digital marketing.
Published 14-Aug-2013
Mobile device users' purchasing habits
iOS beats Android apps in users' purchases and product research as Windows and Blackberry struggle
Published 08-Aug-2013
333% jump predicted for Facebook mobile ad revenue
eMarketer report expects Facebook's mobile ad revenue to jump dramatically by the end of the year
Published 01-Jul-2013
Trends in distributed marketing management
Business spending on automating, analyzing and optimizing marketing and sales functions are predicted to increase
Published 22-May-2013
Shell launches lubes mobile app
Shell Lubricants has launched a new mobile application with a little help from OATS data
Published 29-Mar-2013