Lubes producers are identifying partnerships, new markets and product innovations to differentiate in a constantly changing global environment.
Many of the oil majors are taking a greener approach to product development and how they run their businesses.
Oil major Exxon-Mobil is expanding its low-emissions technology research in India, while backing Porsche's Formula E motorsport programme
The South American passenger car market is expanding according to reasearch, with Mobil and Shell set to take advantage.
The API is set to review the standards development process following the nine year development period for the lastest GF-6 spec. But the approved spec could now roll-out faster than expected across EMEA.
New vehicle technologies require grease and lubes producers to stay ahead of the curve.