Tag: Toyota

Lubes producers innovate to differentiate

Lubes producers are identifying partnerships, new markets and product innovations to differentiate in a constantly changing global environment.

View From the Bridge - July 18

Lubes industry and OEM collaboration are the focus of this month's View from the Bridge, although there's also some tension between two oil majors over product claims.

Japanese auto manufacturers pioneer new lubes specs.

The Japanese Automobile Manufacturers Association (JAMA) has proposed a new viscosity grade engine oil specification for the Japanese market which is pioneering lower viscosity grade engine oils.

Auto industry pushes electric agenda

OEMS are investing heavily in EVs with Volvo planning to go all-electric, Toyota splitting from Tesla to speed development and SAIC-GM investing billions.

View From The Bridge - May 2017

The global legislative drive to reduce the burn of fossil fuels and enhance air quality is setting challenges for the lubricants industry as OEMs are forced to seek alternative power sources for vehicles and other modes of transport. How the industry responds will be critical over the next few years.

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