Tag: View from the Bridge

Technology and product innovation are the highlights of OATS' predictions for 2018, as well as a boost in Latin American markets.

Emissions and homologation regulations are setting a moving target for OEMs, fuel and lubes producers to hit over the next few years. How will they respond?

Lubes specs, marketing and consumer education - along with the rise and rise of EVs - are the topics of discussion in the edition of the OATS Bulletin

The global legislative drive to reduce the burn of fossil fuels and enhance air quality is setting challenges for the lubricants industry as OEMs are forced to seek alternative power sources for vehicles and other modes of transport. How the industry responds will be critical over the next few years.

As the lubes industry continues to grow, the influence of a fragile global economy and unpredictable political outcomes in Europe and elsewhere may yet derail the positive market.

2016 proved significant for geo-politics, the lubricants industry and OATS itself.

Could the role of the car in global society be waning? If so, what are the implications for the lubricants industry and motor oil?

Will Brexit and the challenges of global economics outweigh the influence of new vehicle technologies and the internet in influencing the lubricants sector?

China's burgeoning city and digital highways are being stretched. Can the nation cope as more cars and app users put pressure on the infrastructure? Are lubes marketers behind the digital curve?

Molecule or Marketing - which will be more important for the Lubes Industry as chemistry becomes increasingly standardised to meet stringent emissions regulations?