Fiat Chrysler goes online to boost Canada sales

Fiat Chrysler to collaborate with Dealertrack Canada to sell cars online.

Using the new system, Fiat Chrysler customers will be able to pre-qualify and apply for financing on both new and used vehicles and use an enhanced payment estimator for actual vehicles on dealer lots.

They will also be able to add additional features and reserve a vehicle with a deposit and purchase service packages. But they will need to go into the dealership to finalise the transaction.

RAM Tungsten

2018 RAM Tungsten Limited Edition Image: FCA

According to Bill Levasseur, Vice President Sales & Marketing, FCA Canada: “Today’s consumers have high expectations from their online experience.”

He continued: “They are extremely well-informed and want control to purchase quickly, with security, accuracy and transparency. Our goal with the dealer website enhancements is to make the car buying experience easier by providing useful, integrated tools which simplify the process and provide consumers peace of mind.”

The news comes on the back of one of the best starts to a year in the 92 year history of FCA Canada, helped by sales of its RAM pick-up brand.