Partnerships provide strategic boost to consumer offerings and downstream strategy.
Subhajit Roy & Sandeep Kalia laaunch the new brand Image: Tata/Valvoline Cummins
Indian automaker, Tata, has launched a new range of lubricants in partnership with Valvoline Cummins. The product range, designed exclusively for Tata vehicles will be sold to consumer markets across the continent branded as Tata Motors Genuine Oil.
Head of Customer Care at Tata, Subhajit Roy, said at the launch: "Customer centricity remains the driving force for us at Tata Motors and we are continuously striving to provide a satisfying post-purchase experience for our customers. With this new range of oils, we are dedicated towards providing the best lubricant technology expertise and support in today’s competitive marketplace.”
In response, Valvoline Cummins Private Ltd CEO, Sandeep Kalia commented: "Valvoline has had a long history of partnering with key automotive companies to bring innovative premium lubricants to market, and this milestone represents the success of our business model in India. This partnership will be a true testimony to Valvoline’s world-class products, and we are looking forward to providing superior quality and aftermarket product support to Tata Motors customers through our partnership.”
Meanwhile, in a deal worth approximately $1.25bn, Aramco Overseas is set to take a 17% stake in South Korea's Hyundai Oilbank. By providing a dedicated outlet for Arabian crude to South Korea, the subsidiary of Saudi Aramco will benefit from the Hyundai Heavy Industries subsidiary's oil refining, base oil, petrochemicals and gas station portfolio. According to the announcement, the deal provides a boost to Saudi Aramco's broader downstream growth strategy.