Lubes producers are identifying partnerships, new markets and product innovations to differentiate in a constantly changing global environment.
US automakers & State of California combine to drive up emissions standards; China & India add regs pressure on lubes producers.
Europe and China are the focus for a raft of major Electric Vehicle joint ventures as EV sales boom in Europe
Ford and Baidu collaborate further in technology and connectivity in China.
Ford will only sell two cars in North America and concentrate on SUV and truck sales.
In-depth research from SMMT shows 21% increase in female buyers and massive model diversity over 10 years.
Chinese online retail giant Alibaba has created a giant cat-shaped vending machine to help consumers book and take out vehicles for test drives. Ford is heavily involved in the project.
API has agreed a 1st January 2018 date to set a new oil standard for the fast developing vehicle engine market. But the organisation revealed the whole SN category is under pressure for testing.
Experts at the Detroit Fuel Economy conference believe there is a bright future for the internal combustion engine with greater efficiencies to come.